Scott Yaw Associates: Brand Strategy and Identity Consultants

	YES NO
Our brand gives the company a significant competitive advantage over competition.

Our brand lowers the cost of marketing and sales.

Our brand is the first choice customers choose for purchase.

Our brand allows us to charge a premium, maintain high margins.

Our brand allows us to introduce new products cost effectively.

Our brand forces competition to spend more just to remain competitive.

Our brand is perfectly aligned with our marketing, sales and business strategy.

Our senior managers, employees and customers can articulate what makes our brand different, why it’s the better choice for purchase.