An experienced brand strategy and identity consultant

Scott Yaw is an accomplished brand strategy and competitive intelligence practitioner with 30 years’ experience. He provides thought leadership and council to senior executives as well as to marketing, sales and business teams.

Scott has directed major initiatives for 3M, W.L. Gore, Procter & Gamble, Black & Decker, Husqvarna, Johnson & Johnson and Novartis, Baldwin, Bob Vila, CSK Auto, Ingersoll-Rand, Newell Rubbermaid and numerous financial institutions. He is the former President of Deskey.

Some of Scott’s more notable achievements include:

• Brand identity and differentiation strategy for DeWalt and Porter+Cable Power Tools.
• Global identity system for 3M Post-it Notes and Scotch-Brite. Brand strategies for Irwin Tools, Lenox blades.
• Naming and identity development of Clearview Federal Credit Union.

Creating the perfect brand strategy

For three decades, Scott’s clients have valued his ability to turn complex business issues into simple solutions that drive revenue growth.

Scott is a frequent speaker on the financial benefits of competitive intelligence and market intelligence. He has addressed The Conference Board, Wharton School, 3M Global Innovation Team, Equipment and Tool Institute, American Marketing Association and numerous trade organizations throughout North America and Europe.